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*All images are for illustrative purposes only.

1. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. See feature and language availability, as well as system requirements, at support.apple.com/th-th/121115
2. Live translation in the Phone and FaceTime apps is available for one-on-one calls in English (UK, US), French (France), German, Portuguese (Brazil), and Spanish (Spain) when Apple Intelligence is enabled on a compatible iPhone, iPad, or Mac.
3. Compared with the glass back of previous iPhone models.
4. Compared with previous iPhone models.
5. The display has rounded corners that follow a beautiful curved design. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. The actual viewable area is less.
6. The Erase Tool is available in beta. See compatible devices and system requirements at support.apple.com/th-th/121429
7. FaceTime calling requires a FaceTime-enabled device for both caller and recipient and a Wi-Fi connection. Availability over cellular depends on carrier policies and may incur data charges.
8. Works with compatible apps.
9. Works with compatible third-party hardware and software.
10. All battery life claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need replacement. Battery life and charge cycles vary by use and settings. Learn more at apple.com/th/batteries and apple.com/th/iphone/battery.html
11. Apple conducted testing in July 2025 using pre-production units of iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max with software, and Apple USB-C Charge Cable with Apple 40W dynamic power adapter (max 60W, model A3351) and Apple MagSafe Charger (1m model A3502 and 2m model A3503) with Apple 30W USB-C Power Adapter (model A2164) or 40W dynamic power adapter (max 60W, model A3351). Fast charging was tested with drained iPhones; timing started when Apple logo appeared. Charging times vary with adapter, settings, usage, and environmental factors; actual results will vary.
12. Visual Intelligence is available on any iPhone that has Apple Intelligence enabled. Some capabilities may not be available in all regions or languages. For more details, visit support.apple.com/th-th/121115#visual-intelligence
13. Wi-Fi 7 is available in supported countries and regions.
14. A data plan is required. 5G is available in select countries and via select carriers. For carrier support and 5G availability, visit apple.com/th/iphone/cellular
15. eSIM usage requires a carrier that supports eSIM and a wireless service plan. Check with your carrier for details. Learn more at apple.com/th/esim
16. Available on iPhone 12 and later.
17. Live translation in the Messages app is available in Simplified Chinese, English (UK, US), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish (Spain) when Apple Intelligence is enabled on a compatible iPhone, iPad, or Mac, including Apple Watch Series 9 and later, Apple Watch Ultra 2 and later, and Apple Watch SE 3 when paired with an iPhone with Apple Intelligence enabled.
18. Genmoji and Image Playground are available in English, French, German, Italian, Japanese, Portuguese (Brazil), and Spanish when Apple Intelligence is enabled on a compatible iPhone.
19. iPhone 17, iPhone Air, and iPhone 17 Pro can detect severe car crashes and automatically call for help. Requires cellular connection or Wi-Fi calling.
20. Trade-in services are provided by Apple’s trade-in partners. Trade-in values are estimates only and may vary. Value depends on device condition, year, and configuration. Some devices may not be eligible for credit. You must be of legal age to trade in for Apple Store credit or a gift card. Value can be applied toward eligible purchases or added to a gift card. Final credit is subject to receipt and verification. VAT may apply to full value of new device. Government-issued photo ID may be required in-store (record may be required by law). Offers may not be available in all stores and may vary between online and in-store trade-ins. Not all stores accept computer trade-ins. Additional conditions may apply. Apple’s trade-in and recycling partners reserve the right to refuse, cancel, or limit any trade-in transaction for any reason. See Apple’s trade-in and recycling partners for details. Terms and conditions may apply.
21. Available storage is less and varies due to many factors. Standard configuration uses approximately 12GB to 24GB including iOS 26 and Apple apps (some removable). On-device Apple Intelligence models use about 7GB and can be removed by disabling Apple Intelligence. Re-enabling will redownload them. Removable Apple apps use about 4.5GB and can be reinstalled from the App Store. Storage capacity depends on software version, settings, and iPhone model.